Phoenix Sports Agency and Ent was founded by a visionary: a young Black woman determined to break into the world of professional sports representation—a space long dominated by male voices. She didn’t just want a seat at the table—she was ready to build her own.
Our job? To give that mission the brand, tools, and presence it deserved. This wasn’t just a design project. It was about helping her **claim space with confidence**, both visually and strategically.
🔧 The Challenge
Breaking into the sports industry as a startup is tough. Doing so as a Black woman? That’s another level of resilience—and requires a brand that can lead with impact.
PHoenix needed more than just a logo. She needed a visually cohesive identity, a web presence that positioned her as legit from day one, & merch and brand assets to back it up. We set out to create a brand that was unapologetic, clean, and elevated—equal parts grit and polish.
🎯 Our Approach
We began with brand positioning, digging into what made her different: her story, her voice, and her deep understanding of athletes as both professionals and people. From that foundation, we built a bold and modern brand rooted in confidence, clarity, and empowerment.
🎨 Branding & Visual Identity
We created a sleek and striking identity for Playmakers Agency. The logo is sharp and minimal—future-facing but rooted in classic sports aesthetics. The type system balances strong sans-serifs with bold display fonts, while the color palette leans into deep charcoal, metallic accents, and empowering gold tones—a visual nod to ambition and excellence.
Deliverables included:
* Custom Logo & Wordmark
* Iconography for digital use
* Color palette & typography system
* Brand usage guidelines
🖥 Website Design & Launch
Using Squarespace as a hosting platform, we built a dynamic website that positioned the agency as a force in the industry.
The site featured:
* Founder’s Story / Mission
* Athlete Services Overview
* Blog / Insights Section
* Contact + Booking Forms
* Responsive Design for Mobile
🚀 The Outcome
With her new identity and digital presence, Phoenix Agency made an immediate impact. She launched to a wave of support, quickly onboarded new athlete clients, and positioned herself as a fresh voice in the sports business world.
What started as a startup now reads like a legacy in the making—built on intention, design, and fearless execution.