its more than a clothing label — it’s a reflection of culture, intention, and independent creative power. As the co-founder, I’m hands-on with every part of the brand: from concept and design to production, operations, and digital marketing.
Launched with a vision to create fashion that’s both thoughtful and timeless, I’ve built the brand from scratch — designing collections, managing fulfillment, telling the story on social media, and growing a real community around the pieces I release.
The Vision
I didn’t want to just make clothes. I wanted to build a brand world—one that speaks to identity, ambition, and style with substance. The mission: create wardrobe staples that feel personal, premium, and purpose-driven.
Every piece is a conversation between design, detail, and message. That means everything from color selection to fit, fabric choice, and silhouette is done with intention.
Metrics at a glance:
* Sold out 3 capsule drops in under 72 hours
* 40% return customer rate
* Featured in local pop-ups and curated streetwear showcases
* 40% return customer rate
* Featured in local pop-ups and curated streetwear showcases
Brandon Blake
Creative Direction / Design / Branding / Fulfillment / Social Media
