THE BLUEPRINT FOR RUN IT UP, LOVE YOURS, & HASHTAG
OVERVIEW For industry-disruptors like Run It Up, Love Yours, and Hashtag, the product is the movement. My role was to engineer the physical infrastructure behind the hype—transforming high-level brand energy into global, market-ready goods.
01 / INDUSTRIAL DESIGN & PROTOTYPING
The aesthetic meets the technical.
We don't just design; we architect. For brands like Hashtag, we moved beyond "off-the-shelf" blanks to develop proprietary silhouettes and custom hardware.
Core Workflow: Concept Ideation → CAD Modeling → Prototyping.
The Goal: Create a visual language that is unique to the brand and optimized for the factory floor.
02 / GLOBAL FABRICATION
Bridging the gap to foreign manufacturing.
I acted as the primary technical liaison, managing the friction of international production. I translated the "soul" of Love Yours into technical BOMs (Bill of Materials) and Tech Packs that overseas factories could execute with surgical precision.
Technical Communication: 24/7 liaison with foreign manufacturing partners.
Quality Assurance: Rigorous QC protocols to prevent "quality fade" during high-volume runs.
03 / SUPPLY CHAIN & LOGISTICS
The invisible engine of growth.
Scaling Run It Up required more than just a great product; it required a bulletproof pipeline. I managed the end-to-end journey from the assembly line to the customer's doorstep.
Strategic Sourcing: Vetting ethical, high-capacity material suppliers.
Global Freight: Navigating customs, duties, and "Last Mile" logistics to ensure drops stayed on schedule.
04 / MARKET ENTRY & CONTENT
The art of the launch.
A premium product deserves premium storytelling. I directed the visual assets and go-to-market strategies that turned these physical goods into cultural icons.
Visual Direction: High-fidelity product photography and digital asset creation.
Growth Strategy: Leveraging scarcity and community-driven marketing to drive record-breaking sell-outs.
THE SPECS
PARTNER SERVICES RENDERED THE OUTCOME
RUN IT UP Sourcing, Logistics, Tech-Design100% Custom Apparel Ecosystem
LOVE YOURS Prototyping, Manufacturing, QCHigh-End Tactile Brand Experience
HASHTAG Brand Identity, Mass ProductionScaled 0 to 10k+ Units Seamlessly
